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It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of pr. Then it is not surprising the TV and radio interviews are the best, yet least known, public relations tool to promote businesses.

But as good as these interviews are, they can be made even more effective.

Marsha Friedman, CEO of Event Management Services, a national publicity firm says "Here are some insider tips to help make your interview on TV or talk radio the best ever":

1. Like the Boy Scouts, 'Be Prepared.' Before you step foot on the set, really make sure that all of your "ammo" is in order and you are well-versed in your facts. Use a "cheat sheet' with your best info. The audience can easily detect the difference between a guest bursting with knowledge!and one who's 'knowledge well' is quickly drying up. So make sure to be prepared, or you will totally lose their attention."

2. The More You Practice, the Better You Will Be. Marsha Friedman says, "A tough challenge is to stay on topic. Hosts and their viewers can throw you off topic in a heartbeat. So here is your challenge: keep afloat while you are on-air. If you're new to the media game, consider getting a media coach. If you already have media experience and just need to sharpen your skill, practice mock interviews with friends or associates." When it comes to being ready, the more practice you put in goes a long way.

3. Public Relations is not a One-Day Thing. PR strategies should be viewed as a long-term commitment with the goal of developing as much national media exposure as possible. After all, the longer you're 'out there,' the greater the likelihood you'll be recognized by the media as an expert in your field.

4. Keep the interview pipeline full. You should conduct as many media interviews as possible. Marsha Friedman adds, "Talk radio interviews can be an unsurpassed way of informing millions about your product!without leaving the comfort of your home or office."

5. Be Ready for Anything! Media appearances should be thought of as 'instant promotional opportunities,' and you need to be available when they are. Marsha Friedman says, "That means day or night." The more that you appear on-air, the more visibility you will gain!which leads to sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman says, "To keep the audience attentive, you need to maintain a high level of interest throughout the interview. No matter if it's your first or hundredth!"

7. Keep the audience listening. When it comes to the media, entertainment is the key. So just really focus on supplying information in an entertaining way. If you keep it entertaining, the host will really help you push your message!

8. Focus on Being a Proper Time Manager. If you really want to get the most out of your television or talk radio appearance you need to make sure to maximize your time. Be entertaining, be information and educate. These three things will help you give good interview.

Well there you go! Now get out there and give some terrific interviews! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit her firm online at www.emsincorporated.com.