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Marsha Friedman, Founder of Event Management Services Inc, a national PR firm says " In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! If you perfectly position your product you will maximize your media exposure and media opportunities." Friedman continues, "So what is positioning? Presenting yourself to the media in a way that immediately grabs and holds their interest in your topic." This will position your topic next to other hot and similar news stories!which will really help people have a quick and simple understanding of your topic. Even though positioning has been around for years, it is still an elusive fact for many people looking to promote their book, product or service. When it comes to writing a release to attract media attention - radio, television, and print - the rules of press release writing need to be!well!.rewritten.

Marsha Friedman says, "You always need to put a well-thought out strategy, mixed with creativity into the presentation of your product and service to the media. Let's face it. The competition for attention makes the job of publicity increasingly more difficult. Positioning is the missing link to your promotion that will really help you add lots of media successes to your public relations initiative." Let's let Marsha Friedman share some tips that her firm uses to position her clients at EMSI:

1. Make sure that the materials you will be supplying the media with will present a good, clear communication of your message and it's relevance in today's world.

2. Take a look at what you are promoting and find the "pearls" - those pieces of information that set it apart. Or, those statements or assertions that are alarming or ground-breaking about your product and service.

3. Take a close look at the media and see how other items like yours are being handled and portrayed. Are they being treated well? Ignored?

4. Distill this information into a two page release jam-packed with information and an exciting headline. Keep in mind that you've got to grab and retain the attention of a very busy producer.

5. Don't require the producer or editor to use their imagination to see how the topic would be of interest to their listeners/viewers/readers. Give them an instant concept of the show or article you are suggesting.

6. Don't send out the same release to the different media. Remember that they are each looking for something different. A 20 minute interview on a talk radio show is not the same as a 5 minute television news interview.

7. Don't forget your bio! This is your time to really establish yourself as an expert on the topic that you are presenting in your release. It's time to build some credibility.

8. You can be a bit more sales-y with your talk radio press releases, but always remember to give a clear idea of the show and why you are an expert to talk about your topic.

Marsha Friedman adds, "So there you go, some tips to really get your press release in order. But don't forget that without a relentless phone follow up campaign you may not be able to reap the fruits of your labor. You should realize that these are busy, busy, busy people. So many times your release will not even pass their eyes. If you want to get your press release noticed, you will need to call them to follow up. This will definitely put you heads and shoulders ahead of the pack."

If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.