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Want to build your companies PR profile using the media? Then public relations is your answer! Public relations is exposure that you get for your company, product or service that you do not pay for. The most popular methods to gaining the media's attention is through:

%u2022 Being a guest on a TV or radio show As Well As %u2022 Getting an article written by you published in a newspaper or magazine

With PR the only money you will spend is that which you pay your public relations firm, but this is up to you (please check out our 2 Part Series 'How to Choose the Right PR Firm for You' for tricks to choosing the perfect firm ). But if you choose the most cost effective firm, or just decide to do the work alone , PR can get your company's name out there without breaking the bank.

Here Marsha , CEO of Event Management Services Incorporated , a national PR firm specializing in obtaining media attention for their clients through the electronic and print mediums , shares 6 effective ways as to the best ways you can get PR for your business today! 1. Write a Book! Writing books is not just for Donald Trump and Steven King anymore! If you are an expert business and write a book you will be able to use it as a vehicle with the media . "A book can be one of your best assets ", says Marsha . " Books can assign you amazing credibility : to your public, prospective customers and amongst your industry peers. Most importantly, it opens the door for you to the media." When you watch TV, listen to the radio or read a magazine, you are unknowingly being exposed to people that are using this public relations trick to their advantage!

2. Create Expert Status for Yourself. TV, Radio and Print are all mediums that are hungry for news worthy content. This is how they keep their readers, viewers and listeners tuned in. Marsha says, "The media is constantly following the media. " Want to use the media? Well then start paying attention to it. Friedman adds, " Read your daily newspapers, watch news shows on TV, listen to talk shows on radio. Make sure to look for stories that tie in with you topic. " This is a crucial PR tip that will help you gain acceptance in the media.

3. Appear as a Guest on Radio. " A great public relations vehicle for your company is to be interviewed on a talk radio show. This way you can have a conversation about your company, product or service with thousands, if not millions, of consumers nationwide ", says Marsha . " If you are small firm or large multinational corporation, you should do as many talk radio interviews that is humanly possible. " The reason that talk radio is such a great PR tool is because : %u2022 Talk radio attracts an affluent, educated and attentive demographic %u2022 Being a talk radio guest is substantially cheaper than advertising on the station %u2022 Your interview presents a fabulous opportunity to sell your product %u2022 The host (who has a dedicated listening audience) provides a solid "Third Party Endorsement" to your company %u2022 As you will be presented as an expert in your field, talk radio lends further credibility to your message %u2022 On a talk radio show you have enough time to really get your message across

4. Get Yourself on TV. Take all of the 'Pros' of appearing as a guest on talk radio and add one more to see how it truly is one of the most valuable mediums for spreading your PR message to the masses. Marsha says, " As viewers expect to see celebrities on TV, when you appear as a guest on a TV show your credibility goes sky high."

5. Gain Print Coverage. Ever looked at a newspaper article and have the desire to get your company some print exposure. You can absolutely get this sort of coverage! Newspapers and magazines are a very valuable and powerful medium. " This is an absolute public relations goldmine", says Marsha . Here are some of the reasons why: %u2022 The written word is always deemed to be true . %u2022 Print is where you'll find a huge segment of your buying audience. %u2022 A plethora of niche publications - there's truly a list a mile long of publications to target. With the proper press releases and follow-ups you can really jump start a successful PR initiative that will gain you national, or local if you choose, print exposure!

6. Reinvent Yourself as a Public Speaker Another fabulous way to get PR for your company, products or services is to get onto the speaking circuit in your community and in your industry. " trade shows and community groups to 'create a buzz' about your message ," says Marsha . " The more speaking engagements you do - the word spreads and the more speaking invitations you'll get. And, whenever appropriate - invite the media! Just make sure you have a media kit to give them about your company, product or service in case they show up!"

Hopefully these methods will not only get your excited about an upcoming public relations campaign, but also give you an idea as to other ways to let people know about your product. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.