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In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. What happens in place of public relations? Thousands of dollars are spent on advertising in print and in the electronic mediums. But there is a much more cost effective answer: being interviewed as a guest on talk radio. Talk radio is an absolute fantastic way for you to get exposure to millions of people nationwide. No matter what your business is - talk radio will get you fantastic local or national attention for your business. " You should do as many phone interviews on talk radio as you possibly can", says Marsha Friedman, Founder of EMSI , a national PR firm. " Appearing as a guest on a talk radio show will gain you some fabulous media attention ." So let's have Marsha Friedman educate us as to why talk radio is such a PR goldmine:

1. Demographics and Target Audience. " On the AM dial - most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college", says Marsha Friedman. " Also there are so many different shows focusing on anything from finance to relationships so you can easily identify shows whose listeners are a match for your products or service ."

2. It is Not a Budget Killer." Many people think that if you have a talk radio interview you will have to travel to the station. Marsha Friedman says, " Almost all interviews on talk radio are held by phone so you won't have to jump on a plane in order to be interviewed in-studio. If you are a highly inundated businessperson you can benefit from being able to fit these interviews into your busy schedule!behind your desk at the office! "

3. An Effective Sales Tool. Although PR is absolutely not advertising , if you get good coverage, it can increase the effectiveness of your sales and marketing . " On talk radio, the majority of interviews are live, so it's like having a conversation with hundreds, thousands or even tens of thousands of people while on one phone call", says Marsha Friedman. " By executing your interview on talk radio successfully you have been able to communicate your message to consumers in a way that they will remember it! People who are listening to your interview want to know exactly where they can get your product. Many hosts will drop your website and phone number throughout the interview in order to for you to not sound to pushy or salesy. "

4. Third Party Endorsement. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. Listeners make sure to listen every time their favorite show or host is on to get all of the latest news and information. Marsha Friedman says, "Hosts are many times viewed by their listeners as great friends and sometimes even mentors , when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message."

5. Credibility. This is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance! Marsha Friedman says, "One of my PR firm's clients told us, '!when I have appeared on talk radio - the talk radio show guest is not afraid to boast about my accomplishments and how excited they are to have me as a guest ! Of course, the more important I am as a guest, the more important the host appears to be. Talk radio is a total goldmine for public relations. ' Now that is some great PR!"

6. You Are Able to Tell Your Entire Story. With advertising you have a specific amount of space (in print) and time (on radio and TV). " Talk radio interviews can be as long as 30 minutes or more, and all of this is time you can be using to tell the listening audience about how terrific your product or service is! " says Marsha Friedman. Hopefully these reasons will compel you to give talk radio a try. It really is a fabulous way of getting consumers educated about your product and interested in finding more about you. If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without monthly retainers .