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Who doesn't want to sell more products and increase profits? That's what the world of business is all about! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a terrific way to give your books, products or services the national media attention that it deserves.

One of the most popular public relations mediums is print. To believe that just writing a press release will get you in USA Today is incorrect. Newspapers and magazines are picky and if they are not interested in your press release OR topic OR the way it is presented, then you won't get published in their pages. Marsha Friedman, CEO of Event Management Service Inc, a national public relations firm says " There are other ways to get in print aside from the traditional press release. " Here Marsha Friedman will reveal the 4 tips to get your name in print !

1. Pen a "How to" Article. " This is one of the best ways to get free public relations in newspapers ", says Marsha Friedman. "If you offer some great tips and present it in a way that is ready for publication, how can they say no! With so many newspapers understaffed and magazines cutting their staffs, these publications are no more than ever desperate for amazing informative content "

" How about if you are a scientist for example. Why not write a tips article offering 10 ways to fight bacteria in schools ", adds Marsha Friedman. Make sure to you're your tips brief and no more than 3 sentences. The print media love concise articles because they can be used as feature and support pieces. .

Writing not one of your talents? Marsha Friedman says, " Your writing needs to be in the style of newspapers and magazines, so hire someone that has that ability. " Any articles that you get published will add to your expert status, so include useful bio information. Marsha Friedman adds, " Most publications will let you write something generous about yourself, what you do and how to contact you, in exchange for your free article." 2. Write an 'Opinion Letter.' Marsha Friedman says, "Write about a controversial topic and send it on to the Editor of newspapers around the country. . Don't forget to put your credentials at the bottom of the letter so you get the recognition of being a published expert."

3. Create Photo Opportunities Local newspapers are always looking for interesting photos and images. " Locally, create a special event - a fundraiser, an art show, a local or national contest", says Marsha Friedman. " Then make sure to invite the local press to attend. Don't worry if they blow you off, you can still send them through any photos you took. Just make sure to do it while it can still be considered a hot news story. "

4. Recycle Your Print Coverage Marsha Friedman says, " Turn one media hit into multiple hits by sending a reprint of a weekly newspaper story about you or your company to an editor at a daily newspaper, along with a pitch letter offering an angle different from the angle the weekly pursued." Get your daily reprints to nationals. Get your articles out to trade magazines and newspaper nationally. . Post articles on your website. "An article that grabs the attention of the media should be used until there is no interest left " says Marsha Friedman.

Hopefully these tips will help you drop the press release and start being creative! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without monthly retainers .