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Want to sell lots of books? Well you need to get yourself out there! Your goal as an author is get as much book promotion as possible on talk radio, TV and in the print media. The more exposure that you have in the media the better chance it has to survive.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, Managing Director of Event Management Services, a national PR firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message out to consumers. But, with different firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?"

*Understanding. How important is experience? Very. The book publicity firm that you use should have years of experience in doing what you want them to do: promote your book! Book publicity is a very specialized field. Marsha Friedman says, " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection. Publicity firms with excellent media skills can read your book and come up with a hot media angle. Their press releases should be second to none!that is after all what you are paying for." And most importantly, they give producers everything they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. Where will you be heard? Always check on the caliber of markets you're being scheduled to appear in. Marsha Friedman adds, "You want to get what you are paying for which is quality interviews in quality markets. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. You will find high and low powered stations in every market. The more power, the more listeners that station will have." So seek out those high powered stations!

*Expediency. Can we get started tomorrow? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman adds, "There is always a certain amount of prep work needed before a media campaign can advance. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. What sort of guarantee is in place? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "There are quite a few public relations firms that work on a performance basis. Get your money's worth! Companies that work based on performance are always going to work harder to get you on the best shows."

*Price. How much is it all going to cost you? Most of you won't really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "Take all of the above into consideration and you will almost definitely be working with a great public relations firm soon!" If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.