Related Article Content

Obtaining national media attention through using newspapers and magazines is a fabulous way to create a spike in your sales leads. Advertising is the most popular way to get attention, but proves to be the most costly.

Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an article and thought "Should my company be doing this? What is the value to having my company featured in an article like this?" The answer to the first question is: absolutely! Newspapers and magazines build consumer awareness both nationally and locally. Now let's have PR expert Friedman , Chief Executive Officer of EMSI , a national public relations firm, give you the answer the second question: What is the value of PR in newspapers and magazines? : 1. Anything written is perceived to be true. Building credibility is the cornerstone to a business's longevity. It is vital to have credibility in your industry because without it, your message will fall on deaf ears. One of the most valuable aspects of using a print campaign to get media coverage is that anything written is believed to be an absolute fact. "So don't forget to use these profile building articles for future PR use! " says Friedman .

2. Print is where you'll find a huge segment of your buying audience. There are more titles than ever before packing the racks at your local newsstand. There are so many titles it can make your head spin. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from politics to science , the print media hold mass appeal as a key source of entertainment and information" says Friedman ,. 3. So many titles, so little time. How great is it that there are so many different newspapers and magazines to target - monthly and bi-monthly magazines, daily and weekly newspapers, local and national magazines . Friedman , adds, "You are spoiled for choice sometimes with the print medium ." With so many choices there are great opportunities when it comes to targeting the perfect ones ! When it comes to newspapers and magazines, it truly is the more the merrier!

4. Say goodbye to phone interviews. There are so many inundated professionals who squirm at the notion of a lengthy phone interview with a journalist. Also, many are being interviewed for the first time and are scared that they will be misquoted or say the wrong thing. "Another great aspect of the print medium is that many interviews are done via email which gives you time to pour over each question and nail them as specifically as you so choose ", says Friedman . Thankfully email interviews are becoming more common and as a result give you ample time to think and respond to each question to ensure that you communicate your message in a clear fashion!

5. All publications have opportunities for you! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - 'I want Time Magazine or Nothing!' This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! "Don't ignore the valuable coverage in smaller newspapers and magazines ", says Friedman ,. " Every newspaper story, sidebar, small mention or magazine article is like gold when trying to get the attention of editors at the national major magazines, or the senior producers of national TV shows."

Now you know the tips, get writing! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .