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The 2007 summer blockbuster movie season looks like it might just go down as the biggest, most fantastically amazing, unbelievably awesome, coolest and best movie season in the history of movies. With sure-fire hits like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Harry Potter whatever and Transformers, it looks like 2007 will definitely bring in the big dollars. It's important to point out that all of those movies and all of the money they will make aren't just the exclusive domain of the big screen.

You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. Each movie will have a hit theme song that you'll be encouraged to download on your iPod Nano. There will be the home video game ready to play on the Xbox 360. For those who are too busy to stay home, you can play the game on your Sony PSP. And for those people who simply can't wait, they can download the movie trailer and watch it on the Digital camcorder feature of their phone.

Even though all these movies will be playing in theaters, people are simply going to see advertising and marketing for them wherever they go. And more interestingly is that people will be exposed to movie marketing as well, regardless of what type of electronic device they decide to use. It does not matter if you use an iPod Nano, you'll get some kind of marketing sent to you. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you'll see posters promoting the official video game of the movie all over the store. And the same thing will happen if you are looking for the latest Sony PSP accessories too.

The devices we use today are now places where we are bombarded with information, rather than just devices for entertainment. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. Conversely previews, for the new Shrek film will probably have an advertisement in it targeting Apple iPod Nano users to download the new hit theme song. And don't forget sending text messages and getting video alerts on the Digital camcorder area of your cell phone for the latest Spider-Man news.

In today's world, it's all about being connected. That's because if you're connected online, either with an Apple iPod Nano, Sony PSP or an Xbox 360, you're a member of the target audience and you will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.